Financial management and clarity should always be at the heart of agency decision-making. We work collaboratively alongside our clients to help them achieve sustained growth and offer a full-service finance solution with a dedicated team that integrates seamlessly within your agency.
Aggie has over 15 years’ experience running finance functions across Europe and the Middle East. She founded CFO for Growth (now Rocksteady Finance) to give agency owners confidence and a stronger path to growth. She works closely with clients to help them manage their finances and develop financial discipline.
Her drive and motivation come from building Rocksteady into more than just a finance function. Aggie’s focused on creating a great team and raising the standard of what agency finance should look like.
Outside of work, she’s a keen traveller, often visiting family in Poland, and occasionally sets herself adventure treks, currently training towards her next challenge.
Jon has over 15 years of experience leading commercially minded finance teams in scaling businesses. Eleven years of his career were spent in-house at three Leeds-based online marketing agencies, each with 150+ people. Most recently, he built the finance function from scratch as Finance Director at a fast-growing independent marketing agency, helping it expand to North America and reach £16m+ fee income.
He brings rigour to financial processes and planning while keeping decisions rooted in commercial reality. Colleagues value his ability to balance clarity on the numbers with a focus on wider business purpose, giving agency founders both confidence and direction.
Outside of work, Jon loves travelling, getting out into nature and go on adventures with his young daughter.
Dan has spent the past decade supporting agencies with client finances, from independents to large network groups. With a strong sense of commerciality and a process-driven approach, he thrives on the detail and believes finance works best as a fully integrated part of the team, driving agency success as a whole.
Colleagues value his collaborative approach and his ability to bring clarity to complex financial situations.
When he’s not helping clients, you’ll find him trying to improve his meat-smoking abilities, serving up brisket to friends and family, or balancing it out with coastal walks and Peloton rides.
Suzie brings over 20 years of accounting experience and a reputation for getting things done. She specialises in complex reconciliations and end-to-end process overhauls, giving clients accuracy and confidence in their numbers. She loves rolling up her sleeves to solve challenges that others avoid, bringing order and efficiency to client accounts. Suzie’s background spans multiple industries enabling her to bring a sharp eye for detail and best practice into our work with agencies.
Away from the spreadsheets, Suzie is a busy mum and even a game show contestant – recently appearing on The 1% Club.
Ewa was the first employee to join the business, playing a key role in shaping how Rocksteady supports agencies today. With 6 years of accounting experience and having recently completed her CIMA qualifications, she has progressed within the company to become a trusted Client Management Accountant.
Ewa supports clients with timely and accurate management figures, helping to strengthen decision-making by improving processes. Known for her reliability and attention to detail, she brings reassurance to fast-moving agencies.
Outside of work, she enjoys cooking, gardening, and swimming, her favourite ways to recharge and stay focused.
Ryan has seven years’ experience supporting businesses with their finances. He helps agency owners stay on top of bookkeeping, management accounts, VAT and payroll, while making finances feel simpler and more accessible. Ryan takes pride in building long-term relationships with clients and guiding them through their financial journey.
A dedicated Manchester United fan, Ryan often travels to see his team play – though luckily, he’s not had to watch them lose in person yet! He also entertains the team with stories about his dog, Honey.
Petra brings several years of experience supporting businesses of all sizes, with a strong background in assistance, operations and management. At Rocksteady, she supports both the internal team and clients across a wide range of accounting and administrative functions, helping to keep everything running smoothly and efficiently.
Outside of work, Petra enjoys practising Pilates and spending time with her three English Cocker Spaniels, who make sure she’s never short of energy.
Sophie brings over 25 years of marketing experience across both corporate teams and SMEs. She works with the Rocksteady team to develop strategy, strengthen the brand and deliver consistent marketing communications. Her mix of creativity and pragmatism ensures that marketing always supports the bigger business picture.
Sophie is happiest outdoors – whether playing tennis, horse riding, travelling, or spending time with family and friends.
Polly has many years of experience helping small businesses cut through the noise with marketing that delivers results. At Rocksteady, she supports campaigns and content that showcase the team’s work and values. She has a passion for storytelling that makes finance approachable and engaging for agency founders.
Outside of work, Polly keeps busy with running (both at events and after her two boys!), playing racketball, and practising yoga.
Vedrana has five years of experience in marketing, specialising in social media and content creation. At Rocksteady, she supports the team by managing social media profiles, creating engaging content and coordinating webinars. She brings creativity and structure to every project, ensuring campaigns reach and resonate with the right audiences.
When she’s not working, Vedrana loves to travel, spend time at the gym and trying out new restaurants.
Aggie has over 15 years’ experience running finance functions across Europe and the Middle East. She founded CFO for Growth (now Rocksteady Finance) to give agency owners confidence and a stronger path to growth. She works closely with clients to help them manage their finances and develop financial discipline.
Her drive and motivation come from building Rocksteady into more than just a finance function. Aggie’s focused on creating a great team and raising the standard of what agency finance should look like.
Outside of work, she’s a keen traveller, often visiting family in Poland, and occasionally sets herself adventure treks, currently training towards her next challenge.
Jon has over 15 years of experience leading commercially minded finance teams in scaling businesses. Eleven years of his career were spent in-house at three Leeds-based online marketing agencies, each with 150+ people. Most recently, he built the finance function from scratch as Finance Director at a fast-growing independent marketing agency, helping it expand to North America and reach £16m+ fee income.
He brings rigour to financial processes and planning while keeping decisions rooted in commercial reality. Colleagues value his ability to balance clarity on the numbers with a focus on wider business purpose, giving agency founders both confidence and direction.
Outside of work, Jon loves travelling, getting out into nature and go on adventures with his young daughter.
Rocksteady’s Agency Confidential, is an invitation into the world of finance.
Each edition opens up conversations about what really drives profit, stability, and value of your business. From pricing and cash flow to the hard choices behind scaling, we share the insights that spark better decisions and more confident leadership.
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About Rocksteady
Rocksteady delivers flexible outsourced finance for ambitious agencies. We are specialised, strategic and straight-talking providing clarity and direction through the financial ups and downs.
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Rocksteady’s Agency Confidential, is an invitation into the world of finance.
Each edition opens up conversations about what really drives profit, stability, and value of your business. From pricing and cash flow to the hard choices behind scaling, we share the insights that spark better decisions and more confident leadership.
