The Agency Owner’s Guide to EBITDA
As we approach the end of the year, we are having lots of conversations with agency owners around how to best prepare for the sale of their agency. With this in mind, I thought I would share the answers to some of the key questions we get asked. Agency valuations are under more scrutiny than […]
A Year in Review: What Profitable Agencies did Differently in 2025
2025 was a defining year for UK agencies – tough, volatile, but also revealing. The Agency by Agency Growth Report (March 2025) put the sector’s overall growth at 7.3%, showing some level of resilience amid pressure. But beneath that headline sits a far more nuanced reality: only around one in ten agencies qualified as high-growth, generating 23% of total sector turnover and […]
Agency Metrics that Matter: KPIs that Drive Sustainable Growth
Most agency owners know their revenue figures. Fewer can tell you their profit margin. Almost none can explain how their cash position links to hiring, client concentration, or Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA). The issue is that too many agencies chase revenue as if it’s the only metric that matters. Winning bigger […]
What to Expect from a Virtual Finance Partner
September always has that back-to-school feeling with a sense of a fresh start, new energy and the push to finish the year strong. The final quarter of the year is often one of the most productive for most businesses. But for many agency owners, it also brings a wave of pressure: busy pipelines, stretched teams and […]
How to Forecast Revenue in a Project-Based Agency
An evergreen guide for agency founders who want clarity, not chaos. All agencies have slightly different sets ups. We know from working with some of our clients that for those who are project-based and don’t have the comfort of ongoing retainers, forecasting revenue can be difficult. Projects might get get delayed, scopes shift, clients ghost […]
Mid Year Financial Review: Checks Every Agency Owner Should Make
Many agency leaders find themselves consumed with day-to-day operations to step back, reflect and properly evaluate their financial performance. Yet this time of year is the ideal time to check in with strategies and financial performance to see how things are performing vs the goals we set at the beginning of the year. A mid-year […]
Scaling Beyond £1m: What It Takes To Build A Thriving Agency
Crossing the £1 million revenue mark in your creative or marketing agency is a huge achievement. But scaling beyond £1m? It’s a different game entirely. At a recent networking event we got into quite an involved debate around growth. Many of the agency delegates were working hard, seeing progress and sustainable growth, but yet at […]
Why Financial Transparency Matters More Than You Think
To say it has been a challenging time for agencies over recent months would be an understatement. Between budget cuts, shifting client expectations, increasing employment costs and the pressure to do more with less, the last 12 months have tested even the most resilient of businesses. Many agencies have streamlined their teams, tightened delivery processes […]
Cash Flow Essentials: How To Keep More Money In The Bank
We talk a lot about cash flow and its importance in running a successful marketing or creative agency. From our client conversations we know that it can be one of the most misunderstood areas when running a business and having this blind spot is dangerous. Many agency owners assume that as long as their profit […]
How Agency Owners Can Build A Strong But Agile Team
The agency landscape is undergoing major changes. Agency owners are facing increasing challenges from advancing AI technologies, changing consumer behaviours to sustainability being a key consideration and more, all requiring a new approach to resourcing our teams. Rising employment costs, staff shortages and a growing reliance on freelance talent are reshaping how agencies operate. According […]