A monthly letter for agency founders who are tired of guessing where the profit went.
Real numbers from inside real agency P&Ls.
Written from inside the P&Ls of UK agencies. Read by 500+ agency founders.
For founders of £500k to £3M agencies who want profit to grow as fast as revenue.
Once a month. Unsubscribe whenever you like.
Most agencies hit a point where more clients and more people stop turning into more money. That’s the Agency Plateau. It has almost nothing to do with how hard you work, and everything to do with what’s in your numbers.
Get three things in every issue, in about ten minutes of reading.
What’s shifting across agencies this month, from the inside. The patterns before they become headlines.
One real benchmark from this month’s agency P&Ls. What good looks like, and where the profit quietly leaks out of most agencies.
One thing to do this month to protect your margin, your cash, or your sanity. Specific enough to act on before Friday.
I run the finance function for creative, marketing and PR agencies, and I write Agency Confidential for the Rocksteady team. That means I know what’s really going on behind the new-biz wins and the show reels. Once a month, I write down what I’m seeing across the industry and send it to you.
Rocksteady’s Agency Confidential is an invitation into the world of finance.
Each edition opens up conversations about what really drives profit, stability and the value of your business. From pricing and cash flow to the hard choices behind scaling, we share the insights that spark better decisions and more confident leadership.
